Professional Summary
Marketing executive with nearly two decades of experience driving impact for Fortune 500 financial, technology, and retail companies.
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Dynamic and data-driven with a successful track record of building brand equity and driving commercial outcomes by integrating brand and performance into cohesive strategies that create a seamless experience across the buyer journey.
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Highly effective at motivating large cross-functional teams and agency partners to accomplish excellence. Self-starter with a growth mindset, entrepreneurial spirit, and ability to influence stakeholders and navigate complex organizations.
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I have agency experience in my DNA, which enables me to bring agility and a fresh perspective to inform new ideas and innovative approaches to help brands stand out. Throughout my career, I’ve distinguished myself by being a catalyst for change to drive greater efficiency and impact.
Consumer
Centered
360 Full-Funnel Experiences
Rooted in Data
and Research
Team
Integration
Approach
With my vast knowledge across marketing disciplines, I am able to bring a holistic and integrated approach to develop brand and performance marketing strategies that span across the full-funnel customer journey.
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My focus is on helping companies think differently to modernize and evolve their marketing strategy and motivate cross-functional teams to deliver excellence across planning, execution and analysis of programs.​
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My approach is guided by these core principles.
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Effie Awards US Jury
Annual judge for the US Effie Awards, which recognizes the people, brands, and agencies behind the world's most effective marketing.
Education
Northwestern University
Kellogg School of Management
Digital Strategies, Marketing
Certification
Harvard University Extension School
Managing Yourself and Leading Others
Certification
University of Massachusetts Boston
Bachelor of Science, Business Management, Marketing
