Professional Summary

Data-driven consumer growth marketing leader with nearly two decades of experience and a track record of building brands and driving commercial impact for Fortune 500 financial, technology, and retail companies.

I architect, integrate, and scale data-driven, and audience-centric marketing strategies that accelerate customer acquisition and growth.

A successful track record of building brand equity and driving commercial outcomes, blending audience insight, product positioning, creative storytelling, and performance discipline into marketing that is both strategic and measurable.

I’m known as a catalyst for innovation who transforms marketing capabilities and influences across matrixed organizations, consistently unlocking new levers for growth and efficiency.

1/1

Audience

Centered

360 Full-Funnel Experiences

Rooted in Data

and Research

Team

Integration

Approach

With my vast knowledge across marketing disciplines, I am able to bring a holistic and integrated approach to develop brand and performance marketing strategies and creative ideas that span across the full-funnel customer journey.

My focus is on helping companies think differently to modernize and transform their marketing strategy and motivate cross-functional teams to deliver excellence across planning, execution and measurement of programs.

My approach is guided by these core principles.

Education

Northwestern University
Kellogg School of Management
Digital Strategies, Marketing
Certification

Harvard University Extension School
Managing Yourself and Leading Others
Certification

University of Massachusetts Boston
Bachelor of Science, Business Management, Marketing